E-Commerce Solution  |  Benefits of E-Commerce  |  Principles

E-Commerce enables businesses to promote and sell their products and services over the Internet to a global audience. It is mainly achieved by presenting the Internet user with ‘virtual-shopping areas’ and allowing that user to perform on-line transactions to purchase goods or services.

Different e-commerce solutions are effective with different types of businesses with different products or services. Uniq Design provides e-commerce solutions tailored to your needs integrating techniques that will allow your business to the most out of e-commerce.

The E-Commerce solution that we provide you can contain all or some of the following elements:

Shopping Cart A shopping cart is a program that helps the web user to find a list of products to purchase and calculates the final cost. The cart will "log" the products that the web user has chosen to remember, for example, five videos and one book. When the user wants to finally order the products, the shopping cart will create a page containing the list that has been logged. It will also calculate the total cost of the order, taking into account delivery charges, tax, special offer reductions etc.

Secure Transactions After the list of products and costs has been made, a transaction will take place. For this process, customers will have to be transferred to a "secure server" for the customers to input their credit card details without the fear of unauthorised people accessing them. The payment can be instantly transferred to your account, or you can have the credit card details encrypted and then sent via e-mail for you to process yourself.

Database Connectivity Updating prices, stock and new products with a "small" product line is relatively easy, updating each page individually. However, with large portfolio of products, you can hold all the information in a database with the pages updated by the content of the database. This means that to maintain the web site, you only need to update one file, the database file. This allows for items to have a specified stock that is dynamically updated once a transaction has taken place, so that customers on order what is actually available in stock.

Global Audience E-Commerce will provide your firm with a global audience for your products or services. Because transactions are achieved through credit cards, there is no problem with different currencies as the credit card transaction will automatically exchange to the specified currency with minimal commission.

Instant Payment Credit cards are an instant form of payment. This means that you will receive payment as soon as the customer purchases the product. It is far more effective that cheques as there is time needed for a cheque to be posted to you and also to bank the cheque.

Reduction In Costs The whole transaction will be achieved by your web site. This means that there is a large reduction in the cost per unit, as there is no physical "shop" and no need to employ staff to take orders.

The e-commerce solutions that we offer our clients will always abide by the following e-commerce principles:

Security All web transactions should be secure, otherwise, your users could run the risk of unauthorised people accessing credit card details. Our e-commerce solutions will ALWAYS have the transaction taking place on 128 Bit SSL Thawte Servers, with credit card details sent in an encrypted form.

Efficiency Web users want the transaction to take place as quickly as possible. Because of this, our e-commerce solutions will swiftly process credit cards and confirm orders with maximum efficiency.

Simplicity The majority of e-commerce solutions that already exist fail to satisfy this criteria. A customer to your web site must be able to find and purchase their chosen product within 5 clicks. If a site is not straightforward, then there is a high chance that web users will leave before a transaction occurs.