Search Engine Submission  |  Banner Design  |  Email Marketing

A web site is made to be visited. If no-one visits it, then the whole purpose of the web site is removed, regardless of how well-designed it is or how useful the information contained within it is. There are currently over 400 million web pages on the Internet, and your web site has to compete with these for attention.

To navigate this mass of information, search engines are used as a tool to help users find what they are looking for. It is therefore important to use these resources to your advantage and gain a good ranking when people type in keywords that relate to your business.

Search Engine Submission

There are thousands of search engines and link directories on the Internet today, and to submit your web site to each one manually would take months of your time.

By telling us the category and target audience of your web site, Uniq Design will submit your site with over one hundred of the most popular search engines. We can achieve consistent, measurable search results over time by constantly monitoring and improving your rankings.

Banner adverts are the nearest online equivalent to conventional marketing and advertising methods, similar to a printed advert but crammed into a small, 60-pixel-high rectangle. This similarity has led many companies to apply conventional approaches to their online banner adverts, which has often meant that their money has been wasted.

There are a number of golden rules that apply to banner adverts which are contrary to many accepted design and marketing beliefs. For example, the advert should almost always conflict with the rest of the page. In addition to this, animation is crucial, it must be obvious that the banner should be clicked upon and it should offer immediate rewards to those doing so.

These are just a small number of the many successful methods we have realised,- and of course, there are times when these rules should be broken.

Effective banners are only half the story. It is equally important to target the right audience and deliver your message through the right web sites.

One way to promote direct to your target audience is through e-mail marketing. Uniq Design can produce a content-rich e-mail for you to send to your existing client base to advertise your web site.

This is, ineffect, a small and bitesize version of your web site, containing numerous links to its various pages, guiding users to visit your web site with greater ease.